Customers in Germany spent around 120.8 billion euros during the Christmas trading period of 2023, based on a forecast. This was an increase compared to the year before. Sales revenue has increased annually during the specified time period, despite the coronavirus (COVID-19) pandemic throughout 2020 and 2021.
Christmas online retail
Christmas and the preceding months, especially November and December, are some of the busiest times for German retailers, as well as being extremely profitable. Online retail sales have only grown in the last decade. In fact, based on an earlier survey, most online retailers expected to earn more from retail sales during the Christmas season.
Buying Christmas gifts
In 2022, Germans spent around 520 euros per person on Christmas presents. Current inflation levels may have influenced the slight decrease in spending compared to the year before. When looking at spending on Christmas gifts by shopping location, shopping online was the most popular option.
Revenue from retail sales during the Christmas trading period in Germany from 2005 to 2023
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HDE. (November 13, 2023). Revenue from retail sales during the Christmas trading period in Germany from 2005 to 2023 (in billion euros) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1064307/retail-revenue-from-christmas-trading-period-in-germany/
HDE. "Revenue from retail sales during the Christmas trading period in Germany from 2005 to 2023 (in billion euros)." Chart. November 13, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1064307/retail-revenue-from-christmas-trading-period-in-germany/
HDE. (2023). Revenue from retail sales during the Christmas trading period in Germany from 2005 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1064307/retail-revenue-from-christmas-trading-period-in-germany/
HDE. "Revenue from Retail Sales during The Christmas Trading Period in Germany from 2005 to 2023 (in Billion Euros)." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/1064307/retail-revenue-from-christmas-trading-period-in-germany/
HDE, Revenue from retail sales during the Christmas trading period in Germany from 2005 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/1064307/retail-revenue-from-christmas-trading-period-in-germany/ (last visited August 24, 2024)
Revenue from retail sales during the Christmas trading period in Germany from 2005 to 2023 (in billion euros) [Graph], HDE, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/1064307/retail-revenue-from-christmas-trading-period-in-germany/